Focus On - Autumn & Winter Seasonal Confectionery

Opportunities for Independent Retailers Page 10 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit During Christmas, more than half (53%) of shoppers seek new and unique products. Retailers must prioritise offering the latest and most relevant ranges, with effective off-shelf execution as a key competitive advantage in the Convenience channel. This year, more than a third of shoppers have budgeted for Christmas grocery shopping. Offering competitive pricing compared to rivals is crucial, as shoppers are selectively spending across different channels to save money. Off-shelf tub displays are recommended to free up space on the main fixture. They are easy and effective, helping shoppers get into the Christmas mindset. What to Stock Rank Product 1 Maltesers Box 110g 2 Cadbury Milk Tray 360g 3 Ferrero Rocher Milk Hazelnut 200g 4 Terry’s Chocolate Orange 157g 5 Nestle Quality Street Twist Wrap Tubs 600g 6 Lindor Milk Assorted Truffles 200g 7 Cadbury Original Milk Assorted Selection Box 145g 8 Celebrations Original Twist Wrap Tub 600g 9 Cadbury Puds Original Milk Truffle 35g 10 Cadbury Heroes 290g Carton These are the best-selling seasonal confectionery items for independent stores during the Christmas period. 13 Place Christmas novelties in separate areas from the main fixture to increase impulse purchases and drive early-season sales.