Focus On - Autumn & Winter Seasonal Confectionery
What to Stock Top 5 Sharing Bags 1 Top 5 Halloween Themed Bags 2 8 Circana Symbols & Independents / Halloween 2023 (4wks) 1 Top 10 Sweet (Symbols & Independents Time: 4 w/e 04 Nov, 2023) 2 Top 5 Halloween Themed Sweets (Symbols & Independents Time: Halloween 2023 (4wks) • Stock a comprehensive range that meets all Halloween needs, including last-minute treats and popular share bags. • Ensure that products suitable for gifting and trick-or-treating, such as multipacks and cartons, are easily accessible in-store. • Where possible, create a Halloween-themed display at the store entrance, utilising prime sales space and appealing point-of-sale setups to encourage impulse buys and enhance in-store excitement. • Begin displaying share bags early in the season, coinciding with the onset of autumn, as shoppers begin purchasing share bags and Halloween-themed sweets as early as 8 weeks before Halloween. • We recommend that retailers understand the needs of local events to tap into the community element that helps independent retailers thrive. These are the best-selling lines which shoppers expect to see in a convenience store over Halloween. 8 Rank Product 1 Haribo Tangfastics PMP 140g 2 Haribo Starmix PMP 140g 3 Haribo Supermix PMP 140g 4 Haribo Giant Strawbs PMP 140g 5 Haribo Goldbears PMP 140g Rank Product 1 Haribo Monsters Zing 1.25 PMP 140g 2 Haribo Sour Skeletons 1.25 PMP 140g 3 Swizzels Mummy Mix 340g 4 Haribo Trick or Treat 160g 5 Swizzels Trick or Treat Lolly Mix 330g Opportunities for Independent Retailers Page 6 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit
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