Focus On - Baby

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 2 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we are highlighting Baby Care, an important category for retailers. With parents visiting convenience stores more often and spending more through planned trips, it’s vital for retailers to ensure they have sufficient stock of Baby Care essentials to cater to their needs and secure their loyalty. In this issue, we’ll delve into market trends and spotlight the essential Baby Care products you should stock in your store. All copies of the Focus On Guides are available to view on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. The buying group for independent wholesalers View Focus On guides here: King regards, Mark Langohr Category Controller, Plan for Profit W s T c a a 1 2 3 Baby shoppers are twice as likely to switch retailers if their desired product isn’t available vs average grocery shoppers.4 Prioritise stocking the best-selling products for each need state to maximise customer satisfaction and foster loyalty. 56% of parent’s store trips are initiated by baby care items.4 Once all the key shopper needs are covered, retailers can expand the range into more brands and product variants, to maximise conversion and drive trade-up. 81% of convenience shoppers say they are value-led.5 Running promotions and stocking price marked packs is important for building shopper loyalty and repeat business. 4Nielsen Total Changetime to 29/04/2023 Numerator Adhoc Analysis 2019, US IGD Shopper Benchmark Report 5Lumina Intelligence Future of Convenience Whitepaper; May 2023, Convenience and Wholesale Market Report July 2023 Key Insights