Focus On - Back To Education

TM TM TM TM Wherebrilliant days begin STOCK UP NOW TM, ®, © 2024 Kellanova. Kellanova is theno.1 Cerealmanufacturer duringtheBackto School occasion * Cereal salesduringthe BacktoSchool period is +9%higher thanthe annual average ** *Circana | Total Cereal | Symbols& IndependentsGB | ValueSales | 5yrdatato18May2024 **Circana | Total Cereal | Symbols& IndependentsGB | ValueSales | 12we to9thSept2023vs. 12we2023avg. Focus On Back To Education Cereal sales peak during the Back to Education period, with taste being the no.1 driver of choice. 1 September is the 2nd biggest month of the year for soft drinks, contributing to 11% of annual sales. 2 Confectionery multipacks experience an 8% sales increase during the Back to Education season. 3 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Circana | Total Cereal | Value & Volume Sales | 5yr 4we 23 Mar 24 2 Nielsen IQ, Total Soft Drinks; Total Impulse; 12 months ending 30.12.23 3 Circana, Total Multipack, Unit Sales, S&I, 2we 9th Sept 23 vs 2we 30th Sept 23

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