Focus On - Back To Education

Sweet Spreads Category Facts Sweet Spreads Stocking popular Sweet Spreads and Everyday Pudding Pots is important for Symbol and Independent retailers during the Back to School period as parents are looking for lunchbox ideas for kids that are both delicious and affordable. • Jam, Chocolate Spread, and Peanut Butter are popular spread choices for kids returning to school, each showing value growth. Jam has seen +6.3% growth, Chocolate Spread +2.2%, and Peanut Butter +7.1%. 1 • 73% of spreads are enjoyed during breakfast , whether on bread, with porridge, morning pastries, or pancakes, making them perfect morning meal accompaniments for students. 2 • Placing spreads near the bakery section presents a valuable opportunity to cater to students looking for convenient and delicious additions to their morning routines. • Nutella is the largest Chocolate Spread brand with 60% of spend coming from family shoppers. 2 • Sun Pat is the number 1 Peanut Butter in Symbols and Independents 1 and the number 1 with families. 2 • Hartley’s is the number 1 Jam in Symbols and Independents 1 and the number 1 with families. 2 Page 22 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit

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