Focus On - Back To Education

Everyday Pudding Pots Everyday Pudding Pots Category Facts Opportunities • Individual Pots is the 2nd largest sector in Everyday Puddings and sees +11% growth in Symbols and Independents 1 • 2/3 of pot purchases are unplanned, making feature space crucial to the success of Individual Pots. 2 Consider placing Jelly Pots in the chiller near the Food to Go section to drive impulse buys. • Over half of the spend comes from shoppers who purchase more than one flavour. 2 To capitalise on this, stock a variety of Hartley’s Jelly Pots in your range. • Ambrosia 4 packs are great for frequent buyers and lunch boxes. 2 • Individual Pots experience a 12% increase in sales during the Back-to-School period 1 • Hartley’s and Ambrosia account for 65% of Individual Pots sold in Symbols & Independents 1 • 30% of Individual Pot shoppers are Families 2 and 2.7 million pots are sold during Back to School 1 Sweet Spreads Sources 1 Circana w/e 20th April 2024 2 Kantar w/e 17th March 2024 Page 23 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit