Focus On - Big Night In 2024

Big Night In Top Tips Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. Post COVID habits and the cost of living are driving more people to stay in with friends and family instead of going out to pubs, bars, and restaurants so retailers who can effectively cater to this ‘Big Night In’ occasion will attract loyal customers, increase sales, and boost profits. This guide is designed to help retailers capitalise on the key categories for a big night in: Snacks, Confectionery, Biscuits, Beer and Cider, and Soft Drinks. Inside, you’ll find information on top-selling products, as well as essential insights and opportunities to make the most of this occasion. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Kind Regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Licensed & Tobacco Category Guide 2024 All available on the website & app Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Three Ways Retailers Can Maximise the Big Night In Occasion Utilise gondola ends for Big Night In displays, grouping related products from different categories. This strategic placement captures shopper attention and encourages them to purchase essentials for their night in. Offer bundle deals that include everything needed for the Big Night In. These promotions provide convenience and value to customers, increasing the likelihood of higher sales volume. Use Point of Sale materials, social media, and in-store screens to target shoppers with messaging focused on “Sharing and Big Night In”. This approach creates awareness and drives engagement, enhancing the overall shopping experience. Use Prime Off-Shelf Space for Displays Implement Strong Promotional Strategies Leverage Point of Sale Materials and Digital Channels 1 2 3 Impulse Scan to visit our website to download for FREE NE 2024 Category Guide Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All a vailable on the website & app