Focus On - Biscuits

Brought to you by: Plan for Profit 3 FOCUS ON Biscuits Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we spotlight the biscuits category – a staple of British culture and heritage, with traditions such as mid-morning tea breaks, afternoon tea, and the nation’s love of dunking. With more than 28 million households purchasing biscuits last year, the category continues to demonstrate its importance as an affordable, everyday indulgence. Inside, you’ll find key insights and opportunities across everyday biscuits, treats, chocolate biscuit bars and healthier options – plus the must-stock bestsellers driving growth in this much-loved category. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. KEY TAKEAWAYS Mark Langohr Category Controller 1. Circana, Symbols & Independents, Value and Units, 52w to 19/04/2025 2. SmartView Convenience, Value, 52w to 13/07/2025 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Sweet biscuits drive the category, accounting for over half of unit sales in Symbols & Independents. 1 Brands are key, accounting for 88% of value sales and 85% of units. 2 Symbol & Independent Unit Share L52W Sweet Biscuits Savoury Breakfast Breakfast & Snacking 58% 23% 10% 9% Use PMPs on branded products to build shopper trust and loyalty. Reinforce this with regular competitive promotions to drive impulse sales and repeat purchase. DRIVE IMPULSE SALES