Focus On - Biscuits

Brought to you by: Plan for Profit 5 It’s crucial to protect Everyday Treats and Everyday Biscuits, as they remain the largest value-driving segments, accounting for 54% of the category. 1 Everyday Treats & Everyday Biscuits However, both are in volume decline, with Everyday Treats down 6% and Everyday Biscuits down 9% in volume sales. 2 1. NielsenIQ Discover, latest 52 weeks to 19/07/25 2. SmartView Convenience, Value & Units, 52w to 13/07/2025 3. www.datainsightsmarket.com 4. Lumina Convenience Tracking Programme, 4w to 25/05/25 5. Circana, Symbols & Independents, Value, 52w to 09/08/2025 Healthier Biscuits Chocolate Biscuit Bars Ensure these categories have strong shelf positioning and promote the top SKUs to turn the decline around. Stock Own Label in Everyday Biscuits as an entry point to the category. Health-conscious snacking is driving growth, with the global healthy biscuits market forecast to rise from £4b in 2025 to over £7b by 2033. 3 42% of convenience shoppers are very health conscious. 4 Stock more nutritious snacks and better-for-you options across the biscuits category. Wrapped chocolate biscuit bars are a simple way to complete any lunchtime. With most under 100 calories, they’re a highly permissible treat that performs strongly in the “carried out lunch” mission. The top 5 brands make up 31% of sales. 5 Review sales regularly and adjust the range to meet shopper demand. Stock our recommended best-selling lines. EVERYDAY TREATS -6% EVERYDAY BISCUITS -9% 42% OVER £7bn BY 2033 54% Refer to page 11 for our reccomendations.