Focus On - Biscuits

Brought to you by: Plan for Profit 7 1. NielsenIQ Discover, latest 12 weeks to 19/07/25 2. Lumina Convenience Tracking Programme, 4w to 25/05/25 3. NielsenIQ, 52w to 28/12/24 Treat Missions While convenience shoppers are becoming increasingly health-conscious, most purchases in this channel remain impulsive. Treats, in particular, are usually bought on impulse. 2 Strong in-store visibility is key to driving impulsive, unplanned treat purchases. Utilise secondary space and standout POS to drive sales. Ensure you’re stocking the latest and most exciting NPD to drive incremental sales. Innovation drives growth, so retailers should regularly update their ranges to include NPD. The top 5 Sweet Biscuits innovation launches in 2024 were valued at £6.0m . 3 NPD accounted for 3% of category sales but contributed 47% of total category growth. 3 Innovation % Shopping Occasions in Convenience by Sub-channel To buy a treat % of purchases that are impulsive Total Convenience Managed Convenience Symbols & Independents 49% 50% 49% 10% 9% 12% STRONG IN-STORE VISIBILITY STOCK NPD