Focus On - Breakfast

Brought to you by: Plan for Profit 1 FOCUS ON Breakfast www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Pr fit PMP accounts for 64% of all cereal sales in Independents & Symbols. 1 Cereal sales peak during summer holidays and back-to-school, rising by +9.2% . 2 Flavoured cereal is the biggest growth driver, up 4% versus the total market. 3 1. NielsenIQ Total Cereals Indies and Symbols L52w 22/2/2025 2. Circana | Total Cereal | Value & Volume Sales | 5yr 4we 22 Feb 25 3. Circana | Total Cereal | Value & Volume Sales | 52we 22 Feb 25 64% 4%