Focus On - Breakfast Cereals

KELL_32_526 Merlin Mag Ad 210x297mm Apr 24 V2.pdf 1 23/05/2024 16:50 Focus On Breakfast Cereals Breakfast items for on-the-go are fuelling growth, with an 8.8% increase year on year, surpassing the overall market performance. 1 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Circana | Total Cereal | Value & Volume Sales | 52we 23 Mar 24 94% of households buy cereal, with shoppers buying an average of 17.7 kilograms per year. 2 2 Kantar Worldpanel Total Cereal 52we 17 Mar 24 Cereal holds a value of 55 million in Symbols and Independents, with 69% of its sales coming from everyday family and flavoured options. 1 1 Circana | Total Cereal | Value & Volume Sales | 52we 23 Mar 24