Focus On - Breakfast Cereals

Page 6 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Best Sellers 6 6 Circana | Total Cereal | Symbols & Independents | Value & Volume Sales | 52we 23 Mar 24 These are the essentials that shoppers anticipate finding in a convenience store. By stocking these items, you'll meet your customers' expectations, encouraging them to return to your store. Rank BestSellers Segment 1 Kellogg's Crunchy Nut PMP 500g Everyday Family 2 Kellogg's Corn Flakes PMP 500g Everyday Family 3 Weetabix 24 Pack PMP Everyday Family 4 Kellogg's Frosties PMP 470g Everyday Flavoured 5 Kellogg's Krave Choc Hazelnut PMP 410g Everyday Flavoured 6 Kellogg's Variety 8 Pack PMP Everyday Flavoured 7 Kellogg's Coco Pops PMP 480g Everyday Flavoured 8 Kellogg's Fruit N Fibre PMP 500g Functional Health 9 Kellogg's Rice Krispies PMP 510g Everyday Family 10 Quaker Oat So Simple Golden Syrup 10 Pack Porridge 11 Kellogg's Bran Flakes PMP 500g Functional Health 12 Quaker Oat So Simple Golden Syrup Pot 57g Portable 13 Nestle Shreddies PMP 460g Everyday Family 14 Nestle Cheerios PMP 390g Everyday Family 15 Quaker Oat So Simple Original 10 Pack Porridge 16 Nestle Cheerios Honey 370g Family Flavoured 17 Kellogg's Pop Tarts Chocotastic x8 Portable 18 Nestle Cookie Crisps PMP 375g Family Flavoured 19 Kellogg's Crunchy Nut Granola Choc & Hazelnut PMP 380g Muesli & Granola 20 Scott's Porage Oats Original 1kg Porridge 3 Top Tips to Boost Sales 1. Locate cereal in a prominent place instore, ideally near the milk chiller if possible. 2. Where possible, dual-site portable items (e.g., drinks and porridge pots) near the coffee area and checkout in the morning to boost sales. 3. Run promotions in high footfall areas of the store to disrupt and drive incremental purchase.