Focus On - Christmas Essentials

Christmas In Convenience Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. The Christmas season is crucial for the Convenience channel, with 2023 showing a rise in shopper activity. Customers visited stores more often and bought more items, particularly on top-up shopping trips, where they pick up essentials or last-minute needs. In this issue, we focus on the key categories that drive Christmas sales, point out opportunities for retailers during the busy festive period, and suggest the best-selling products to stock. By following these insights, your store can be well-prepared to meet customer needs and boost sales during the holiday season. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Kind Regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Licensed & Tobacco Category Guide 2024 All available on the website & app Friday, December 22nd, was the busiest shopping day of the year. The weeks leading up to Christmas saw a significant increase in spending compared to 2022. 1 Ensure you’re stocking the best sellers across key categories this Christmas, catering to all needs and occasions. Over half (54%) of shoppers look for new and different products at Christmas. 2 Prioritise offering the latest and most relevant ranges. Over 1/3 of shoppers claimed to have set a budget for Christmas grocery shopping this year. 2 Highlight value by running strong promotions and prioritising the stocking of PMPs. Shoppers visited more retailers last year in search of the best prices. 3 Offering competitive and clear pricing compared to rivals is crucial. Sources 1 Kantar, FMCG panel, Grocery, 4we 24th December 2023 2 IGD ShopperVista 10-12 November 2023. Base: 1,093 UK shoppers 3 Kantar, ‘Christmas Viewpoint’, 4 w/e 24th December 2023 Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers All a vailable on the websit & app Grocery & Non Food Category Guide 2024/25 Dedicated to the Independent Retailer Impulse Scan to visit our website to download for FREE NEW 2024 Category Guide Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All a vailable on the website & app