Focus On - Confectionery Sharing

Category Performance www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 Value % share of Confectionery 40% 35% 30% 25% 20% 15% 10% 5% 0% 34% SINGLES BLOCKS MULTIPACKS BOXED & CHRISTMAS EASTER SHARING BAGS & POTS 31% 16% 7% 7% 4% The confectionery market in the Symbols & Independents channel is worth £1.4 billion, growing 8% year on year . This growth offers significant opportunities for retailers. 2 Sharing formats are especially popular for social occasions. Sharing Bags have grown 8% year on year and are now worth £414 million . Blocks have grown 12% year on year and are valued at £209 million . Together, these formats contribute £623 million to the market . It’s essential for retailers to stock a strong selection of these products, as they are frequently purchased for sharing occasions. 2 Sugar confectionery is also growing, now accounting for 20% of the total confectionery market. Format is crucial in this category, with sharing bags representing over 60% of sales . Therefore, offering both chocolate and sugar sharing bags is essential. 3 We also see a continued focus on value, with price-marked pack sales increasing across the convenience sector. Price-marked packs effectively convey a value message in-store, meeting consumers’ demand for affordable treats. It's essential for retailers to stock PMP products across both sugar and chocolate sharing formats. 4 Confectionery Category Breakdown