Focus On - Confectionery Sharing

Page 5 Insight & Opportunities Scan here to view the Confectionery Plan for Profit planograms, or visit: https://www.planforprofit.co.uk/planograms.php Shoppers particularly enjoy sharing moments in the evening, which is prime time for indulgence. During this period, they favour convenient options like blocks and bags, the most popular formats. They appreciate a variety of flavours and types, so offering a broad selection is key to appealing to all tastes. Shoppers are also attracted to new and exciting products, so it's crucial to stock the latest items, especially those featured in the media, to boost engagement in your store. We recommend retailers create a “Sharing Occasions” display in store. Consider cross-category merchandising, for example chocolate and crisps together, or by other sharing snacks. If retailers can get their range and display right, the opportunity is significant, and not only within the confectionery category. Displays can really sign post ideas to shoppers so theming can be very beneficial. www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit 1 Circana, Symbols & Independents, Value Sales, MAT data to 13th July 24 2 Circana, MAT data to 15th June 24 3 Nielsen I&S standard candy, value sales, MAT 06/06/24 4 Lumina Intelligence April 2024