Focus On - Crisps, Snacks & Nuts Sharing

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 2 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we’re focusing on the Crisps, Snacks and Nuts Sharing category, which is experiencing significant growth driven by Price-Marked Packs. This category is essential for snacking occasions like the upcoming summer sporting events. We’ll also highlight market trends and recommend best selling products to enhance your range and bring new shoppers into this category. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. View Focus On guides here: King regards, Mark Langohr Category Controller, Plan for Profit In the Convenience channel it is the Food to Go and Treat Missions that are growing . Crisps, Snacks and Nuts is one of the first categories shoppers look for in the Food to Go mission with Meal Deal being particularly important. 4 4 Lumina Intelligence Convenience Tracking Programme, data collected 12WE 21/08/22 and 12WE 20/08/23 5 Data 52w/e Sept 2023 – Kantar Usage 6 Lumina Intelligence Convenience Tracking Programme, data collected 12WE 21/08/22 and 12WE 20/08/23 Shopper Behaviours and Insight Dedicated to the Independent Retailer Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit 29% 21% 22% 12% 15% 17% 17% 19% 14% 8% 10% 12% 12% 11% 11% 7% 8% 9% 7% 7% 7% 12WE 22/08/21 12WE 21/08/22 12WE 20/08/23 Gifting Entertainment Meal for Tonight Daytime Meal Occasion Top Up (Distress) Treat Newsagent Food to Go Top Up (Planned) August 2022 August 2023 August 2021 Top Up (Planned) Food to Go Newsagent Treat Top Up (Distress) Daytime Meal Occasion Meal for Tonight Entertainment Gifting While health is important for shoppers in some areas of snacking, taste is by far the biggest driver of sales in the category. Taste represents 68% of shoppers’ purchasing decisions, three times bigger than any other driver. 5 For younger shoppers aged 18-34, Crisps, Snacks and Nuts is the second most popular category for impulse buying, with this age group making more impulse purchases compared to others. 6