Focus On - Health & Beauty

Healthcare & Medicines Page 4 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit 50% of Cold & Flu sales come from capsules, with 43% coming from hot drinks. Make sure you stock Lemsip Max Cold and Flu Capsules and Lemsip Max Cold and Flu Lemon Sachets - as they are top sellers. 2 Consumers show strong brand loyalty in medicines, choosing trusted products when they are ill. The Plan for Profit Core Range features top brands in each category. 1Nielsen – GB Total Impulse – Value & Unit Sales – MAT: 20.04.2024 2SmartView Convenience 52 Week MAT 16/06/2024 Category Sales1 Adult Pain 36% 60% 16% 10% 27% 14% 3% 5% 0.2% 0.3% 0.1% 0.1% 0.3% 0.2% 0.5% 4% 3% 6% 9% 3% 3% 1% Allergy & Hayfever Body & Health Childrens Medicines Cough, Cold & Flu Digestive Health First Aid NRT Sexual Wellbeing Sleep Aids Vitamins & Minerals Total Value: £127.0m YoY % Change: +3.7% Total Units: 47.1m YoY % Change: -2.6% Growing Category People are suffering from more minor ailments and are increasingly being encouraged to self-medicate, partly to take the strain off the NHS. Since 2019, many categories of medicine have grown by over 30% in convenience stores, as the country adjusts to a post-COVID world and continues to experience high rates of respiratory illnesses. Ideal for the Convenience Channel Medicines are bought at the most convenient locations as sufferers do not want to travel far if they are feeling unwell. Medicines overtrade in Convenience Retailers versus other Household & Healthcare categories, especially in core Pain Relief & Winter Meds. Key Insight & Opportunities Scan here to view the range