Focus On - Health & Beauty

Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Femcare Always and Tampax together represent 70% of sanitary product sales. Despite having a smaller sales base, Tena is experiencing the fastest growth, with a +32% increase in sales value and a +30% increase in sales volume. 2 Oral Care Toothpaste is 49% of oral care sales, with 48% coming from Colgate Triple Action and White. Listerine Cool Mint boosts mouthwash sales by +22% in value and +12% in volume. Stock these growth-driving SKUs. 2 Deodorants Brand is the No1 driver of choice in Deodorants. Sure, Lynx, and Impulse are the three largest brands in the category, attracting shoppers with a combined value share of 80% . Ensure they are prominently displayed on the shelf. 2 Washing & Bathing Focus on the leading brands Lynx and Radox which account for 60% of Shower sales. Lynx is driving +13% value growth and +2% volume growth. 2 Haircare Shampoo and Conditioner accounts for 64% of Haircare sales. Merchandise Shampoo and Conditioners together to encourage shoppers to grow their basket by purchasing the associated product. 2 1Nielsen IQ – GB Total Impulse – Value & Unit Sales – MAT: 25.05.2024 2SmartView Convenience 52 Week MAT 16/06/2024 Category Sales1 Adult Incontinence 1% 1% 19% 18% 20% 8% 9% 13% 12% 18% 18% 15% 22% 5% 8% 1% Deodorants Hair Care Oral Care Period Products Shaving & Hair Removal Skin Care Washing & Bathing Total Value: £128.2m YoY % Change: +9.9% Total Units: 50.5m YoY % Change: +1.2% Key Insight & Opportunities Personal Care