Focus On - Household & Laundry

Page 7 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Merchandising Principles Arrange products on the shelf by type first, then by brand within each type, and finally by size within each brand to help shoppers easily see the range. For example, place all non-bio laundry capsules together, then group them by brand, and finally arrange each brand by size. Place the best-selling items at eye level for maximum visibility. Give them extra space on fixture to maximise availability, sales, and shopper satisfaction, whilst allowing enough room for other product ranges. Shoppers use major brands and shapes to navigate the fixture. Keep brands grouped together for each type of product and ensure pricing is clearly displayed at all times. Clear Product Groupings Space to Sales Clear Range & Pricing