Focus On - Low and No Alcohol

Enjoy Heineken® Responsibly “Heineken®” is a registered trademark. Heineken® 0.0 contains no more than 0.05% alcohol. STOCKUP NOW MORE G DTIMES GREAT TASTE, · The No & low Beer & Cider category is worth £199M +26.9% value sales growth YOY 1 · +5% more shoppers purchasing No Low Beer vs YA 2 · Heineken 0.0 is the largest no alcohol lager brand 3 1 Nielsen IQ , total Off trade 52 we 27.07.24 2 Kantar WPO, Total Off trade 52 we 7th July 2024 3 Nielsen IQ , total Off trade 52 we 27.07.24 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 0.0% alcohol products make up 85% of total no/low alcohol sales, with 0.0% lager contributing 70% of that figure.2 In 2024, 18.7% of drinkers participated in Dry January, an increase of 3.2 million compared to 2023. 3 3 Kantar Alcovision | Drinkers % | 1 m/e 31 Jan 2024 Focus On Low and No Alcohol Since 2016, 2.2 million more drinkers have started moderating their alcohol consumption.1 1 Kantar Alcovision | Drinkers % | 12 m/e 31 Jan 2024 2 MAT WE 20.07.24 (NielsenIQ)