Focus On - Low and No Alcohol

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 2 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This edition focuses on the growing trend of alcohol moderation. As more people cut back or quit alcohol, the alcohol category is losing shoppers. However, non-alcoholic options are expanding by attracting current alcohol consumers who are now looking for healthier alternatives. In this issue, we delve into market trends, shopper behaviours, and key occasions. We also highlight opportunities for retailers and recommend the best-selling products to stock on your shelves. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. The buying group for independent wholesalers View Focus On guides here: Kind Regards, Mark Langohr Category Controller, Plan for Profit 1 Kantar Alcovision | Drinkers % | 12 m/e 31 Jan 2024 Market Overview Moderation has steadily grown since 2021 , with the largest increase since 2016 occurring in the last 12 months. Drinkers are seeking healthier options as they adopt a more holistic approach to their health and well-being. 1 Drinkers % | Yes - Trying to Moderate Alcohol Consumption Drinkers claimed to have moderated in the last year Drinkers compared to 2016 12me 31/01/2016 12me 31/01/2017 12me 31/01/2018 12me 31/01/2019 12me 31/01/2020 12me 31/01/2021 12me 31/01/2022 12me 31/01/2023 12me 31/01/2024 45 40 35 30 25 20 38.3 36.4 36.6 38.5 39.2 42.8 21.2m +2.2m 36.2 37.1 34.7