Focus On - Low and No Alcohol

When Drinkers are Moderating www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 4 Heavy and medium drinkers are more likely to choose no or low to moderate alcohol consumption. The challenge, however, is to make these options more appealing than simply reducing the number of drinks consumed altogether. 1 It’s important to consider when drinkers attempt to moderate their alcohol consumption. Seasonal peaks and troughs influence their moderation strategies. For example, drinkers are more willing to cut back during Dry January but are less inclined to miss out on summer parties and holiday celebrations. 1 Drinkers % | Heavy, Medium, Light Alcohol Drinkers | Methods of Moderation 22.4 Drinking on fewer occasions Having fewer drinks when drinking Having smaller serve sizes Drinks with lower alcohol Heavy Drinker Medium Drinker Light Drinker Drinking non-alc beer/wine Drinking soft drinks 22.3 18.7 18.2 10.7 12.3 11.1 11.4 8.4 6.1 7.1 5.9 4.6 6.1 5 3.9 16 26 1 Kantar Alcovision | Drinkers % | 12 m/e 31 Dec 2023 Drinkers % | Trying to moderate alcohol consumption | Past 7 years monthly data 41 40 39 38 37 36 35 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Unsurprisingly, January is a key time for moderation But drinkers are trying to moderate throughout the year, with June/July an important phase How Drinkers are Moderating (Continued)