Focus On - Low and No Alcohol

Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit The second half of 2023 saw a major shift in drinker behaviour, with more drinkers than ever reporting they would try to moderate. 1 The significant increase in moderation observed at the end of 2023 has continued into 2024, with 18.7% of drinkers participating in Dry January. Compared to previous years, this January saw a notable rise, with an additional 3.2 million drinkers participating compared to January 2023. 2 1 Kantar Alcovision | 12 me/ 31 Dec 2023 | Total Drinkers 2 Kantar Alcovision | Drinkers % | 1 m/e 31 Jan 2024 Drinkers % | Trying to moderate alcohol consumption | Monthly 2023 data 48 46 44 42 40 40 46 38 36 Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Drinkers % | Trying Dry Jan for the first time of drinkers took part in Dry Jan in 2024 The highest we've seen! 18.7% 5.1 6.1 3.6 7.2 4.4 4.1 4.6 9.1 12.1 6.6 8.3 8.3 8.4 3.4 5.5 3 5 3.3 2016 2017 2018 Dry Jan this year not first time Dry Jan this year first time 2019 2020 2021 2022 2023 2024 When Drinkers are Moderating (Continued)