Focus On - Low and No Alcohol

Opportunities for Retailers Although younger drinkers are moderating their alcohol consumption more, they are not necessarily having fewer drinking occasions or servings. TOP TIP TOP TIP Create a prominent display by grouping snacks with Take-Home Soft Drinks to attract customers who are hosting social gatherings at home. Younger drinkers are more experimental and represent a significant opportunity to promote moderation. • Physical availability is crucial. • Ensure the bestselling products are visible on fixture. • Offer soft drinks with added functional benefits. Increase promotional activity for no/low alcohol and soft drinks during peak moderation periods, especially during Dry January. www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 6 • Drinking Soft Drinks is the 2nd biggest method of moderation, only after drinking on fewer occasions.