Focus On - No & Low Alcohol

Brought to you by: Plan for Profit 3 FOCUS ON No & Low Alcohol Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This edition explores the rise of alcohol moderation. With more people cutting back, the alcohol category is losing shoppers. At the same time, non-alcoholic options are growing, attracting drinkers and younger consumers seeking healthier choices. Inside, we share key moderation trends and category insights to help you navigate these changes. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. MODERATION TRENDS Mark Langohr Category Controller 1. Kantar Alcovision | Drinkers % | 12 m/e 31 Jan 2025 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play 22.7m Drinkers claim they are trying to moderate alcohol consumption +3.5m COMPARED TO 2016 % of drinkers trying to moderate alcohol consumption 48 44 38 34 30 46 42 40 36 32 38.3 36.4 34.7 36.2 37.1 36.6 38.5 39.2 42.8 45.9 12me 31/01/2016 12me 31/01/2017 12me 31/01/2018 12me 31/01/2019 12me 31/01/2020 12me 31/01/2021 12me 31/01/2022 12me 31/01/2023 12me 31/01/2024 12me 31/01/2025 Moderation is gaining momentum, with almost half of drinkers now cutting back on how much they drink. 1