Focus On - Pet Care

Focus On Pet Care 86% of pet food sales are branded (1) (1) Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, Volume Sales 52 w/e 9th November 2024. 7/10 of the bestselling pet food lines are PMP’s (1) (1) Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, Volume Sales 52 w/e 9th November 2024. Cat and Dog treats now make up 21% of category sales (2) (2) Circana Market Advantage, Total Core Non-Main Meal, Symbols and Independents UK, Value Sales, 52 w/e 9th November 2024. Pouches account for 79% of wet cat food sales (3) (3) Circana Market Advantage, Total Cat Core Main Meal by package type, Symbols and Independents UK, Value Sales, 52 w/e 9th November 2024. @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk