Focus On - Pet Care

Key Category Facts Page 2 2 Kantar Worldpanel, Wet & Dry Food for Dog & Cat, 52w/e 17 Mar 2024 3 Circana Market Advantage, Total Pet Food, Symbols & Independents UK, Value Sales, 52 w/e 23rd March 2024 4 PDSA Animal Wellbeing Report 2023 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This edition focuses on Pet Care. With over half of the population owning pets and actively seeking trusted brands to nourish them, it presents a significant opportunity for retailers. Getting it right can increase footfall and encourage customer loyalty. Within this issue, we’ll delve into market trends and present must-have best sellers in both cat and dog food, essential for stocking in your store. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. King regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit Impulse Scan to visit our website to download for FREE NE 2024 Category Guide Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All av ailable on the website & app Pet owners buy a range of products. 47% of dog food shoppers buy both wet and dry food , while this number increases to 63% for cat food shoppers. Therefore, retailers should ensure they stock both wet and dry food options. 2 8 out of 10 of the best-selling pet food lines in Symbols and Independents are in single serve pouch. Focus on the best sellers to meet customer demand. 3 The top five brands in Symbols and Independents are Felix, Pedigree, Whiskas, Bakers, and Winalot . Keep your range simple and focused on packs of key brands for adult pet feeding, which make up the vast majority of ‘need it now’ shopper purchases. 3 With 53% of UK households owning pets, Symbol and Independent retailers can grow their pet sales by oering a strong selection of cat and dog treats for those special bonding moments between pets and their owners. 4