Focus On - Pet Care

Merchandising Principles Branded best sellers drive sales as shoppers seek these out time and time again. Focus on the bestselling lines by product groups whilst maintaining breadth of choice and NPD opportunities. Align category space to sales to ensure that key product categories have su¨cient space. O–er a range that gives shoppers choice. Pet parents feed their furry friends’ di–erent types of food such as wet, dry and treats. Shoppers navigate by using major brands so keep brands together within product groups. Convenience shoppers want reassurance of clear visible price points. Stock up on the pet food ranges that are available in a PMP format. To help shoppers find what they want quickly, have clear product groupings. Group products by brand, size, and type, with a focus on placing best sellers at eye level. Right Range Space to Sales Meet the Needs of Pet Owners Clear Brand Blocks Price Marked Packs Help the Shopper