Focus On - Soft Drinks by Occasion 2025

The Soft Drinks Market The soft drinks category is valued at £2.8 billion in the Symbols & Indies channel, with year-on-year value growth of 6%. However, it is facing a volume decline of -2%, as escalating promotions in the grocery sector are prompting shifts in shopper behaviour. 1 To succeed in the soft drinks market, retailers should focus on key growth categories, adopt a value-driven proposition, leverage PMPs, enhance promotions, and stock the latest NPDs. Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we’re spotlighting soft drinks and the key occasions for 2025. Every retailer should stock a variety of bestselling soft drink brands, while also dedicating space to new and trendy flavours. Consider the specific needs and occasions your soft drinks selection can cater to and aim to provide a complete offering that maximises sales throughout the year. This guide will provide insights into the key occasions to consider for your soft drinks range in 2025, highlight category growth drivers, identify opportunities for retailers, and recommend the top products to stock on your shelves. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Kind Regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: 1 Circana Total Market & GB Symbols & Indies and NI Convenience 52we to 31/08/24 Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit ENERGY STIMULATION £816 +14% £608 +1% £354 -0.4% £275 +9% £193 +6% £133 +5% £129 -10% £105 +8% £49 -0.5% £44 +2% £38 -9% £30 -8% £19 -12% £6 +3% £4 -1% COLA FLAVOURED CARBS WATER STILL & JUICE GLUCOSE ENERGY SPORTS DRINKS DAIRY PURE JUICE ICED COFFEE 29% of Soft Drinks Sales from Energy 76% of Soft Drinks Growth from Energy SQUASH LEMONADE MIXERS SMOOTHIES NATURAL ENERGY £0 £100 £200 £300 £400 £500 £600 £700 £800 £900 Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Licensed & Tobacco Category Guide 2024 All available on the website & app Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers All av ilable on the website & app Grocery & Non Food Category Guide 2024/25 Dedicated to the Independent Retailer Impulse Scan to visit our website to download for FREE NE 2024 Category Guide Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All available on the website & app