Focus On - Sports & Energy

Focus On Sports & Energy Sports & Energy in Symbols & Independents is the largest and fastest- growing area in Soft Drinks, contributing more value (+£142m) than all other subcategories combined 1 Singles drive the sales in Symbols & Indies and delivers 90% of total value 2 1 Neilson Discover Total Coverage (Total Soft Drinks) –52 W/E 30thDecember 2023 2 Neilson Discover Indies & Symbols (Single Serve Sports & Energy) –52 W/E 30thDecember 2023 1 Neilson Discover Total Coverage (Total Soft Drinks) –52 W/E 30th December 2023 NEW SOURCE: NIELSEN DISCOVER INDEPENDENTS & SYMBOLS (SINGLE SERVE SPORTS & ENERGY, % VALUE SALES YOY) - 52W/E 6TH JANUARY 2024 FACT CHECKED UK’S NO. 1 ENERGY BRAND RED BULL FLAVOURS DELIVERED 65% VALUE GROWTH COMPARED TO 30% IN S&E FLAVOURS RED BULL GIVES YOU WIIINGS. 13331_Unitas Per Sell_A4_V01.indd 1 18/01/2024 09:32 NPD is extremely important; it drove 43% of all growth in the category throughout 2023 1 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk