Focus On - Summer of Beer & Cider

STOCK UP NOW Heineken ® Limited Edition Champions Packs ©UEFA. All rights reserved. “Heineken®” is a registered trademark. Enjoy Heineken® Responsibly Focus On Summer of Beer & Cider In summer, Cider sales increase by 5% compared to other seasons in the year, with singles and small packs being the top choices. 2 2 NielsenIQ, Summer (June23, July 23, Aug 23) vs total seasons During summer, small beer packs make up 42% of Beer and Cider sales, with Beer Glass Bottles experiencing a +3.9% increase compared to other seasons in the year. 3 3 NielsenIQ (March 2021 – Feb 2024) In Beer and Cider, Lager accounts for 71% of total value sales, with Premium Lager dominating the category with a 37% share. 1 1 Circana Symbols and Independents data 52 week to 24/02/2024 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk