Focus On - Summer of Beer & Cider

Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, our spotlight shines on the Beer and Cider Categories. As social gatherings and sports events are expected to surge this summer, it’s crucial for retailers to stock up on top-selling Beers and Ciders, offering a variety of pack sizes to suit every occasion. Throughout this issue, we’ll delve into Category Performance, outline the summer’s retail opportunities, and recommend best-selling products to help you make the most of the season. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit. co.uk or search ‘Plan for Profit’ in your preferred app store. The convenience shopper is more price sensitive. Great value on big recognisable brands is critical to drive price perception and keep these shoppers in the convenience channel. Prioritise single, small, and mid- packs that achieve affordable price points for these customers. You should also ensure that you have a selection of Lagers and Ciders within your chilled section as this is great for customers on the way to events. The number of trips shoppers are making to convenience stores is starting to increase, so it’s important to make beer and cider relevant on more occasions, particularly with sports events and food, to drive growth in stores. Cost of Living and Covid behaviours are driving more drinking occasions in home. Drinkers and shoppers still want to treat themselves and explore new drinks, so offering a premium beer and cider range is essential for helping them explore new tastes and experiences. Category Drivers Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit King regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit ADDED VALUE EVERYDAY OCCASIONS PREMIUMISATION