Focus On - Summer of Soft Drinks

Brought to you by: Plan for Profit 3 FOCUS ON Summer of Soft Drinks Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we focus on Soft Drinks during its peak season. As temperatures rise and social occasions and events increase, summer drives higher foot traffic and demand, creating a prime opportunity for growth. Throughout this issue, we’ll highlight key growth factors to help you understand what’s influencing your shoppers and how to meet their needs. Plus, we’ll provide you with the best sellers to stock for summer success. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. KEY CATEGORY FACTS Mark Langohr Category Controller Sports & Energy ( £1.2b ) leads, followed by Cola ( £629m ) and Flavoured Carbs ( £351m ). 1 1. NIQ Symbols & Indies Total Soft Drinks 52w MAT to 18.01.25 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play Coca-Cola ( -2% ) is the No.1 brand, followed by Red Bull ( +12% ) and Monster ( +9% ). 1 Sports & Energy ( +4% ) and Water ( +5% ) saw strong growth in 2024. 1 18 Single-Serve Sports & Energy drinks are sold every second in the UK. 1 18 EVERY SECOND +4% GROWTH +5% GROWTH