Focus On - Summer Soft Drinks

www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Page 2 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we turn our attention to Soft Drinks during its peak season. Accounting for 40% of total annual sales, summer presents a key occasion for driving growth within the category. Prepare yourself for this essential season with the help of our expert advice. Throughout this issue we’ll focus on key growth factors, so you can better understand what’s influencing your shoppers and meet their needs. We’ll explore the important role PMPs play within Soft Drinks, analyse what’s driving growth within the category, and provide you with the tools to optimise your Soft Drinks layout. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. View Focus On guides here: King regards, Mark Langohr Category Controller, Plan for Profit Category Facts 99% of households within the UK consistently purchase Soft Drinks.4 Soft Drinks is the leading driver of footfall within Symbols & Independents, responsible for roughly a third of footfall.5 70% of all sales are single serve drinks, with single serve growing faster than multipacks (+14% vs. 4%).6 Sports & Energy is worth over £800m and 1 in 2 single serve drinks sold is a Sport or Energy drink.7 4Kantar combined Take Home and Out of Home report, Total Soft Drinks household penetration Dec 23 5Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023, Convenience & Wholesale Market Report 6Nielsen Discover Total Coverage (Total Soft Drinks) –52 W/E 30th December 2023 7Nielsen Indies & Symbols (Single Serve Sports & Energy) – 52 W/E 30th December 2023 Dedicated to the Independent Retailer Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit