Focus On - Sustainability

Brought to you by: Plan for Profit 5 1. Mintel: Sustainability in Food UK 2025 and Mintel: Everyday Sustainability UK 2025 Gen Z leads in sustainable shopping, with 55% choosing sustainable options for most or all purchases. 1 CONSUMER OUTLOOK 62% of Brits say the cost-of-living crisis has made it harder to make sustainable choices. 1 37% of less eco-conscious adults believe sustainable products are too expensive. 1 Sustainability should be positioned as a value-driven benefit, not a luxury. 72% of consumers expect sustainability to become a higher priority for brands over the next five years. 1 79% of shoppers actively choose products with sustainability claims at least some of the time. 1 Among over-55s, 47% prefer UK-sourced products and value local sourcing and traditional production methods. 1 Parents are more likely to buy sustainably, influenced by their children’s awareness and encouragement (“pester power”). 1 55% Sustainability Is Still Valued Generational Differences Influence Of Children Affordability Is the Main Barrier