Focus On - Value & PMP

Focus On Value & PMP 41% of shoppers buy on promotion in convenience stores, with percentage- off deals and multibuy offers being the top pricing strategies. 1 PMP sales make up 32% of total Confectionery category sales, contributing to a 6.2% growth. 2 34% of cider shoppers and 30% of lager shoppers purchase PMPs. 1 @Plan_for_Profit @PlanforProfitRetail planforprofit.co.uk 1 Lumina Intelligence, Convenience Tracking Programme, 52 w/e 18.08.24 2 Circana, Choc, Sweets & CBB’s, Conv exc MM, w/e 29th June 2024 1 Lumina Intelligence, Convenience Tracking Programme, Sources: Lumina Intelligence Enjoy Responsibly. PMP offer consumer confidence in the price (Source: Lumina Intelligence Retailer Attitudes & Behaviours Study, June 2024) 43%of alcohol shoppers purchase PMP’s -2%pts YOY (Source: Lumina intelligence convenience tracking 52 we 18.08.24) - 34%Cider shoppers purchase PMP - 30%Lager shoppers purchase PMP -2%pts YOY. In Impulse, Mid packs (Beer +1.1%pts and Cider +0.3%pts) and Single packs (Beer +0.8%pts and cider +0.1%pts) have increased contribution to their respective sectors YTDYOY. (Source: NielsenIQ YTDwe 14.09.24) Mid packs offer ‘better’ value for the larger group occasions or for ‘regular’ consumers.