Focus On - Value & PMP

Consumer Priorities With rising living costs, consumer priorities have shifted, affecting convenience spend and overall choices. Value is still key, but quality is becoming increasingly important, now meeting 2022 levels. To strike a balance, offer a range of quality value products for essentials and use price-marked packs for branded items. 1 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. ‘Value’ means different things to different shoppers and isn’t just about price. Consumers often weigh trade-offs, opting to pay more for better experiences or convenience. They also expect rewards for their loyalty, even if it’s partial. A shopper’s value priorities can shift based on the shopping occasion, mission, or time of day, leading to varying expectations around price, experience, rewards, and time spent. Throughout this guide, we will highlight market trends, category insights, and strategies for retailers to effectively communicate value to their customers across key categories. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Kind Regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit 1 Lumina Intelligence Eating and Drinking Out Panel, data collected 12 w/e 07.08.22 – 12 w/e 04.08.24 Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Psychographics Very Value Led Very Quality Led Very Experienced Led Very Health Conscious 76.6% 59.5% 74.2% 42.5% 76.0% 60.0% 71.1% 40.4% 75.6% 61.6% 74.3% 43.6% 12 w/e 07.08.22 12 w/e 06.08.23 12 w/e 04.08.24 Good pricing #3 reason for choosing a store 17.6% +0.8% YoY Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Licensed & Tobacco Category Guide 2024 All available on the website & app Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers All available on the website & app Grocery & Non Food Category Guide 2024/25 Dedicated to the Independent Retailer Impulse Scan to visit our website to download for FREE NE 2024 Category Guid Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All a vailable on the website & app