Focus On - Wine

The importance of Alcohol Page 2 Whilst Alcohol may not be the highest driver of footfall, it generates the largest profit. Supporting occasion-based messages through cross category suggestions can help boost sales in this valuable category. 2 2 Lumina Intelligence Retailer Attitudes and Behaviours Study, July 2023 Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. In this edition, we delve into the wine category. With alcohol being the second-largest category in convenience, it’s crucial for retailers to optimise their wine range and placement in-store. Throughout this guide, we spotlight category performance, trends, maximising shopper occasions, and recommend top-selling lines. Plus, we provide a planogram to guide your in-store execution. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. King regards, Mark Langohr Category Controller, Plan for Profit Dedicated to the Independent Retailer View Focus On guides here: www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Alcoholic Drinks Cigarettes & Tobacco Soft Drinks Confectionery Crisps & Snacks 21% 31% 31% 32% 32% 30% 14% 40% Footfall Sales Profit 29% 14% 23% 22% 18% 18% 13% Website & App In Depot Direct to Retailer planforprofit.co.uk Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.c o.uk | Down load the app Category Guide Grocery, Non Food, Chilled & Frozen 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region Download the app | Visit www.planforprofit.co.uk Visit www.planforprofit.co.uk | Down load the app Category Guide Impulse 2023 Identify category best sellers and core range Category insight to boost sales Planograms by store size and region More ways to Plan for Profit Impulse Scan to visit our website to download for FREE NE 2024 Category Guide Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All a vailable on the website & app