Focus On - Wine

Category Insights and Performance Page 4 3 Neilsen Independents & Symbols Latest 52 Wks 27/01/24 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Wine Volume Sales White Red Rosé The top three varietals are in decline, but they still account for more than half of red sales. Consider adding a red blend to the range. It’s ranked 4th, making up 13% of sales, and in growth by 9%. 3 Focus on Rosé Blend, Zinfandel, and Summer Berries. Also, think about adding Pinot Grigio Rosé. It’s ranked 5th and in growth by 15%. 3 The number 1 country of origin for each: Merlot – Australia 35% of sales Shiraz – Australia 85% of sales Malbec – Argentina 65% of sales New Zealand is driving Sauvignon Blanc sales up by 17%, and Italy, ranking 2nd, is increasing Pinot Grigio sales by 10%. Stock Pinot Grigio from Australia and Italy and focus on Australian for Chardonnay. 3 The number 1 country of origin for each: Sauvignon Blanc – New Zealand 25% of sales Pinot Grigio – Australia 42% of sales Chardonnay – Australia 71% of sales The top three varietals deliver 80% of white sales 3 21% 27% 32% SAUVIGNON BLANC PINOT GRIGIO CHARDONNAY The top three varietals deliver 58% of red sales 3 15% 20% 23% MERLOT SHIRAZ MALBEC The top three varietals deliver 56% of rosé sales 3 9% 23% 24% ROSÉ BLEND ZINFANDEL SUMMER BERRIES The number 1 country of origin for each: Rosé Blend - Spain 25% of sales Zinfandel – USA 100% of sales Summer Berries – British 100% of sales Still Wine is worth over £629m annually to Symbols and Independents, with wine shoppers looking for big brands they can trust at a variety of price points and formats. 3 White Volume Sales 51% Volume Change -6% Red Volume Sales 32% Volume Change -5% Rosé Volume Sales 16% Volume Change -5%