Focus On - World Foods

World Food’s Market Overview Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. Quick and easy meal preparation is becoming increasingly important to consumers, especially as they look to save money. The World Foods category is growing faster than the total market, making it a vital area for retailers. In this guide, we highlight key category insights, important times of the year for World Foods, and recommend the best-selling products to meet your customers’ needs. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. Dedicated to the Independent Retailer View Focus On guides here: 1 Nielsen RMS MAT to 6th April 2024 Page 2 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Kind Regards, Mark Langohr Category Controller, Plan for Profit VALUE GROWTH - MAT -10.0 13.6 11.4 12.6 9.7 14.3 18.0 10.2 10.6 24.2 5.8 10.0 -5.0 -1.5 9.4 GB Total Coverage including Discounters GB Total Coverage Total Impulse -5.0 0.0 5.0 10.0 15.0 20.0 25.0 30.0 TOTAL WORLD FOODS RICE ITALIAN INDIAN ORIENTAL TEX MEX TRADITIONAL 0.4 2.6 0.0 1.2 -2.1 -5.1 -13.1 -17.4 -2.7 1.6 3.6 2.6 8.9 -1.8 GB Total Coverage including Discounters GB Total Coverage Total Impulse TOTAL WORLD FOODS RICE ITALIAN INDIAN ORIENTAL TEX MEX UNIT GROWTH - MAT 10.0 5.0 0.0 -5.0 -10.0 -15.0 -20.0 15.0 TRADITIONAL World Food’s overall performance in Total Impulse has surpassed that of the Total Market in the last 52 weeks, driven by Italian, Oriental, and Traditional categories. Unit growth is behind value growth within both Channels. 1 Impulse Scan to visit our website to download for FREE NEW 2024 Category Guide Available NOW! 11 )ROORZ XV on X & )DFHERRN &(/(%5$7,216 Selection 300g '$,5< 0,/. )UXLW 1XW 303 J 7(55<·6 &KRFRODWH 2UDQJH J )(55(52 52&+(5 Pralines 200g '$,5< 0,/. &KRFRODWH 303 J 0$/7(6(56 %R[ 110g &$'%85< 0LON 7UD\ J '$,5< 0,/. &KRSSHG 1XW 303 J &$'%85< Heroes J $)7(5 (,*+7 'DUN 0LQW 300g '$,5< 0,/. &DUDPHO 303 120g /,1'7 /LQGRU 7UXIÁHV 200g 1(67/( 'DLU\ %R[ J &$'%85< &DUDPLON 303 J '$,5< 0,/. 2UHR 303 120g Bestseller +)66 &RPSOLDQW &21)(&7,21(5< *,)76 $1' %/2&.6 &25( 5$1*( 1(: 72 &25( 1(: 72 &25( 16 'RZQORDG the Plan for 3URÀW DSS &$'%85< %RRVW 303 J &$'%85< 'RXEOH 'HFNHU 303 J &$'%85< 6WDUEDU 303 J WISPA %DU 303 J WISPA *ROG 303 J &$'%85< )ODNH 32g &$'%85< 7ZLUO 303 J &$'%85< 7ZLUO 2UDQJH 303 J '$,5< 0,/. &KRFRODWH 303 J '$,5< 0,/. :KROH 1XW J '$,5< 0,/. &DUDPHO 303 J AERO 3HSSHUPLQW 303 J 081&+,(6 &KRFRODWH J &$'%85< &UXQFKLH 303 J .,7 .$7 &KXQN\ 3HDQXW %XWWHU 303 J Bestseller +)66 &RPSOLDQW &21)(&7,21(5< 6,1*/(6 &25( 5$1*( Generate more sales and profit from your selling space Convenience fixture plans built on category insight and best sellers Impulse Category Guide 2024 All available on the website & app