Focus On - World Foods

1 Nielsen RMS L12 Data to 6TH APRIL 2024 / 2 IGD Top 15 Sectors within World Foods Saving money is becoming more important for shoppers, as evidenced by 47% planning to dine out less to reduce expenses. The category helps shoppers create affordable out-of-home meal experiences. So introduce meal-focused merchandising to motivate shoppers to cook their favourite dishes at home. 2 Classic and Special Ready to Heat Rice, and Bolognese are the top three sectors in World Foods. 1 Bolognese is the #1 meal occasion, and both Italian and Indian meals feature heavily within the top 15. 1 Page 4 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit TOTAL IMPULSE Rank Segment Sector Value Sales Value % Chg 1 Italian Bolognese £1,325,738 6.8 2 Rice Classic Ready to Heat £1,257,841 10.3 3 Rice Special Recipe Ready to Heat £1,085,744 0.9 4 Rice Basmati Loose £875,734 7 5 Indian Indian Cooking Sauces £747,151 15.4 6 Italian Pesto £617,323 19 7 Indian Poppadoms £524,941 2.8 8 Italian Pasta Bakes £412,359 8.3 9 Oriental Soy Sauce £397,532 7.7 10 Italian Pasta Sauce £364,753 11.8 11 Mexican Tex Mex (Kits) £344,044 2 12 Indian Pickles Chutneys & Cooking Aids £316,477 -3.4 13 Italian Lasagne (Cooking Sauce) £313,009 5.7 14 Mexican Tortillas £225,178 -35.7 15 Rice Long Grain Loose £273,953 8.8 World Food’s Category Performance Rice and Italian are the largest segments within World Foods making up over 60% of value sales within the Impulse Channel. Winning within these areas is key to winning within World Foods. 1 Tex Mex Oriental Rice Italian Indian Tradtional TEX MEX 9% ORIENTAL 15% RICE 32% ITALIAN 28% INDIAN 16% TRADITIONAL 0%