Focus On - World Foods

Seasonality 1 Nielsen RMS & CPS Total Coverage inc. discount Last 3 years Triggers to shop for celebration s Jan 80 100 Sales Index 120 The category sees its biggest peak in Jan/Feb during Lunar New Year Feb Mar Apr May June July Aug Sep Oct Nov Dec Over Index Stock up & Save Stock up & Save Under Index The end of summer and return to school & routine see’s category sales grow in Sept through to Autumn More promotions on key relevant products No. of responses = 273 Bigger range of products relevant to the celebration Gondola end display near World Foods Display within World Foods Front of store display Bigger pack sizes for key relevant products Celebration specific recipes or meal inspiration ideas in store Limited edition packs Advertising the relevant products above the line 26% 12% 12% 11% 10% 10% 10% 5% 4% Page 5 www.planforprofit.co.uk @PlanforProfitRetail @Plan_for_Profit Lunar New Year is the most significant sales week for World Foods annually, with Oriental products experiencing a +36.4% increase and Rice products seeing an +11.3% rise in sales. 1 During the week of Lunar New Year, an additional 3.2 million World Food units, 1.6 million Oriental units, and 1.0 million Rice units are sold compared to average weekly sales. 1 Promotions are crucial for maximising sales before and during important celebrations. Create a World Foods display in prime sales space and run strong promotions with appealing point-of-sale setups linked to key occasions and celebrations to encourage impulse buys and enhance in-store excitement. TOP TIP