Focus On - Confectionery Sharing

Brought to you by: Plan for Profit 3 Shoppers seek new and exciting products, especially those featured in the media. Stock the latest launches to boost engagement and sales. FOCUS ON Confectionery Sharing Dear Retailer, The ‘Focus On’ guides by Plan for Profit are specifically designed for the independent retailer. Each guide contains expert product and category insight to help you make the most of opportunities in store and meet the needs of your customers. This edition highlights the importance of sharing formats in confectionery. The Symbols and Independents channel generates £1.5 billion in confectionery sales, with sharing formats accounting for 46% of total category sales. In this guide, we explore category performance, identify key opportunities, showcase our latest planograms, and recommend the best-selling products and NPD to stock for success. All copies of the Focus On Guides are available to review on the Plan for Profit website and app. Visit planforprofit.co.uk or search ‘Plan for Profit’ in your preferred app store. KEY CATEGORY FACTS Mark Langohr Category Controller 1 in 4 shoppers will spend more quality time together. 1 1. Official Statistics, gov.uk , May 2023 | BBC News, April 2023 2. Circana, Symbols & Indies, Value, Confectionery Sharing, 52w to 28/12/2024 3. Lumina, Symbols & Independents, 52w to 08/12/24 View focus on guides here DEDICATED TO THE INDEPENDENT RETAILER www.planforprofit.co.uk @PlanForProfitRetail @Plan_for_Profit Visit us & boost your profits today! Also available on the App Store/Google Play 41% of confectionery sales are driven by impulse purchases. 3 With 33% of impulse buys triggered by “I saw it and was tempted,” use FSDUs, clip strips, counter units, and dump bins to maximise impulse sales. Reminding shoppers of confectionery while they shop for these moments will drive incremental sales. 8% of your confectionery sharing sales come from NPD. 2 8% With more people spending time at home, sharing and treat occasions are growing.