Focus On - Confectionery Sharing

49 Known for offering the best value per kilo, they are seen as an everyday treat, reflecting the trend of consumers seeking cost-effective indulgence during economic downturns. 3 CATEGORY INSIGHTS Sharing formats are projected to increase by 7% by 2027 as consumers look for affordable indulgence and better value for their money. 1 Prioritise PMP, which accounts for 48% of total confectionery sales. 2 NPD is critical for driving growth, with 44% of shoppers saying, “I’d buy more if more new products were available.” 2 1. Circana, S&I Channel Forecast 2024 to 2027 2. Lumina Convenience Tracking Programme 2024 3. Circana, Symbols & Indies, Value, Confectionery Sharing, 52w to 28/12/2024 4 Sugar bags are the top confectionery sharing format in symbols and independents, accounting for 45% of value sales. 3 Symbols & Independents Sales Forecast Sharing Formats 21% 33% 46% Contribution to Confectionery Sharing Value Sales Chocolate blocks & bags make up 55% of total sales in the confectionery sharing category. 3 1KG However, this is below total convenience, where they represent 47% . Closing this gap presents a £17.7m sales opportunity for symbol and independent retailers. 3 Category Breakdown Symbols & Independents Choc bags Blocks Sugar Bags 21% £127m 34% £201m 45% £272m Blocks Choc Bags Sugar Bags 33% 29% 21% 24% 45% 47% +7% BY 2027 Total Convenience Symbols & Independents 45% 55%