Focus On - Confectionery Sharing

Brought to you by: Plan for Profit 5 Shopper Insight Treat missions now represent 1/3 of all confectionery purchases. 5 Location in Store % of Purchases Main Shelf 37% Gondola End 20% At Till 17% Main Chiller 13% Front of Store Display 13% 4. SmartView Convenience 52w Value & Unit MAT to 31/01/2025 5. Lumina, Symbols & Independents, 52 w/e 05/01/2025 Create in-store displays and messaging focused on ‘Sharing Occasions’ to encourage purchases. Offer tempting multibuy deals by pairing with other sharing categories, such as snacks and soft drinks. Where are shoppers buying from? 5 Shoppers often have a clear idea of what they want, whether it's blocks or bags, sugar or chocolate. Sugar contributes 67% of Sharing Bags sales, so allocate 2/3 of the space to Sugar. 4 Allocate 2/3 of the space to Sugar Brand is the No.1 purchase driver. Effective point-of-sale displays are crucial for making them stand out. Set aside space for NPD. See Page 7 for our 2025 NPD big bets. Placing items in high-traffic areas with good visibility is crucial for grabbing attention and boosting impulse purchases. SHARING OCCASIONS