Focus On - Crisps, Snacks & Nuts Sharing

Brought to you by: Plan for Profit 7 3 Capture Take-Home Occasions 42% of consumers enjoy Crisps, Snacks, and Nuts while watching TV at home.4 Merchandise sharing snacks alongside alcohol and soft drinks to create ‘Big Night In’ features. 33% of people host “at-home” social gatherings once a month or more.4 Use POS materials, social media, and in-store screens to highlight sharing occasions. Run strong promotions and place offers within arm’s reach for quick grabs. 2 Win with Impulse Purchases 25% of Crisps, Snacks, and Nuts sales happen away from the main fixture. 1 4 in 10 purchases are impulse-driven because shoppers “saw it and were tempted.” 3 Use clip strips to pair with complementary categories. PROMOTIONS 25% SALES AWAY FROM MAIN FIXTURE PAIR WITH