Focus On - Crisps, Snacks & Nuts Sharing

69 A 'BACK TO BASICS' APPROACH 1. PepsiCo convenience path to purchase research 2021 2. Nielsen – Bagged Snacks - Latest 52w to 22/2/25 3. Lumina Convenience Tracking Panel - 52w to 21/07/2024 4. Kantar Worldpanel 2024 Optimise Your Range for Maximum Impact 1 75% of Crisps, Snacks, and Nuts sales come from the main fixture. 1 Dedicate two-thirds of the display to Sharing, with a strong focus on PMP products. Refer to page 9 for our detailed fixture plans. Sharing £1.25 PMP is crucial, representing 55% of unit sales in Symbols and Independents. 2 55% 75% SALES FROM MAIN FIXTURE 6 0% 100% Meat Snacks Popcorn Nuts Multi Packs Large Sharing PMP Handypacks Standard Handypacks Sharing PMP Volume Sales % Share 55%