Focus On - Crisps, Snacks & Nuts Sharing

Brought to you by: Plan for Profit 5 4. NIQ - Homescan Survey November 2024 5. Lumina Convenience Tracking Programme - Q4 2021 to Q4 2024 6. Lumina Convenience Tracking Programme - 52w to 10/11/24 At a broader level, household budgets remain under pressure, affecting both where and how people shop. Why are sales in decline? 40% of consumers are actively trying to save on grocery bills. 4 55% of consumers are severely or moderately impacted by cost-of-living pressures. 4 62% of consumers expect to be severely or moderately impacted by cost-of-living pressures in 2025. 4 One in four shoppers are planning their convenience purchases more carefully and reducing spending on treats and on-the-go items. 5 Shoppers are shifting their spend to Managed Convenience to take advantage of loyalty card offers and promotions like the Meal Deal. 6 Over 99% of shoppers now own a loyalty card. 4 Convenience Promotional Mechanics 12.8% 13% 10.1% 11.9% Meal Deal Loyalty Card 30% 25% 20% 15% 10% 5% 0% Convenience Shopper Missions % Share 2021-2024 Top Up (Planned) Food to Go Treat Q4 2021 Q1 2022 Q2 2022 Q3 2022 Q4 2022 Q1 2023 Q2 2023 Q3 2023 Q4 2023 Q1 2024 Q2 2024 Q3 2024 Q4 2024 2023 2024