Focus On - No & Low Alcohol

Brought to you by: Plan for Profit 5 1. Kantar Alcovision | Drinkers % | 12 month 31/12/2024 2. Kantar Alcovision | Drinkers % | 1 month 31/01/2025 3. Kantar Alcovision | All Drinkers | 12 month 31/01/2025 Dry January remains hugely popular, with close to one in five drinkers taking part, despite a slight dip in uptake in 2025. 2 While January is still the peak period, moderation remains a key trend throughout the year - especially in summer. 3 2016 2017 2018 2019 2020 2021 2022 2023 2024 2025 3.3 5.1 3 5.5 3.6 6.1 4.4 7.2 3.4 8.3 5 8.3 4.1 8.4 4.6 9.1 6.6 12.1 6.8 11.6 % of drinkers taking part in Dry January in 2025 Dry Jan this year not first time Dry Jan this year first time 18.4% of drinkers took part in Dry Jan in 2025 -0.3% vs 2024 39.5 38.5 37.5 40.5 40 39 38 36.5 37 Jan Feb Mar Apr May Jun Oct Dec Aug Unsurprisingly January is a key time for moderation But drinkers are trying to moderate throughout the year, with June/July an important phase % of drinkers trying to moderate alcohol consumption | Monthly data 2018-2025 Nov Sep Jul